Indue Leadership Forum Speaker profile: Mary van de Wiel, Founder and CEO,

Branding expert Mary van de Wiel is devoted to bringing more humanity back to the business table. Her mantra: It’s not enough to be brilliant. People must know and remember that you are.

Specialising in the art of creating a leadership brand, Mary has worked with the Macau International Airport; Who Weekly in Australia; Zurich International; Sony; American Airlines; The Museum of Modern Art, New York; SBSNews Corporation; Sydney Opera House; Seven Network; and many other major corporates.

Mary is passionate about where the worlds of neuroscience, brand culture and innovation intersect and believes all organisations need to create more meaningful and congruent interactions online and offline.

She is a regular contributor to and, and a producer of the Brand Reinvention Summit, where a line-up of thought leaders offer a ‘leg up’ to business owners in a tough economy.

At Indue’s Leadership Forum: Disruption & Transformation, Mary will dare you to wear the hat of ‘brand provocateur’ and ‘master of serious play’ to raise your brand’s energy levels, and yours as well.

Connect with Mary at

Indue’s annual Leadership Forum: Disruption & Transformation is being held in Sydney 27–29 May. To register or for further information please contact Elizabeth Flynn on 07 3258 4265 or email

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