Visa Checkout affirms their self-appointed title as ‘the easier way to pay’ since launching last year. The service has developed through increased integration with a varied range of online product providers, prominent brand placement in the market as well as continuing to improve the usability of the service.
Visa Checkout has now expanded to accommodate consumers internationally, including Brazil, Singapore, Malaysia, Hong Kong, Colombia and the United Arab Emirates. Consumers will be able to enrol and complete purchases at existing Visa Checkout merchants where the merchant supports billing addresses and shipping to these countries.
Technical advancements to the service include a mobile Visa Checkout update with increased functionality for repeat customers, utilising a new, more responsive and dynamic interface which remembers the user experience. In addition to this, Visa Checkout now has Touch ID iOS sign-on capability. This feature allows the consumer to take advantage of mobile Touch ID as a means to authenticate the payment with their fingerprint. It comes into effect in the repeat checkout scenario for consumers who choose to use the Remember Me feature on the LogIn page. Touch ID support is available on iPhone 5S/6/6+ running iOS8 or later.
Visa continues to solidify the Visa Checkout brand in the payments market. Recent visibility includes sideline banners at all 3 State of Origin games, with Game 1 televised exposure reaching approximately 2.3 million people. Visa Checkout banners were also prominent at the Chelsea vs Sydney F.C. matches viewed by a national television audience of 1.2 million and by 83,500 fans at the stadium. Visa Checkout was a global partner with FIFA and the Canada 2015 Women’s World Cup matches with branding used at all Group Stage matches involving Canada, Australia and the United States throughout June 2015.
The more businesses interacting with the Visa Checkout service means an increase in value for consumers that choose to sign up. New key merchants OO.com.au, an online department store offering over 30,000 products at discounted prices, and youth fashion brands Supre and Factorie have recently partnered with Visa Checkout to make it easier for their customers to pay online or on their mobile. These brands join a range of other Visa Checkout partners including Pizza Hut, Ticketek, Moshtix, Bonds, Cotton On and Starbucks.
In August 2015, 14 Days of Deals powered by Visa Checkout will come into effect. Merchants across a range of categories will be contributing deals and offers available to those who sign up and pay with Visa Checkout. For new Visa Checkout business partners, this can be a great opportunity to convey the value and ease of using Visa Checkout with your business to customers and for them to take advantage of these great deals.
In surveys conducted by Visa to customers using the service in late 2014 and early 2015, 96% of respondents say sign-up was easy, with 96% feeling secure with making a purchase with Visa Checkout. It also was evident that Visa Checkout customers want to return for more shopping, with 9 out of 10 consumers satisfied with their experience and likely to continue using the service.
For any businesses looking to implement Visa Checkout in their payment methods, the 2015 Visa Toolkit is at the ready to convey the key messages of Visa Checkout to your customers.